b'Marketing and engagementCampaign activityMITOs three marketing campaigns were designed to drive engagement and support for both job seekers and employers.From January to March, our Jobseeker campaign targeted school leavers, encouraging them to create profiles on our online Job Hub. The campaign was promoted through radio, online platforms, and street furniture, resulting in a 21% increase in new Jobseeker profile registrations.From June to August, a digital campaign focused on promoting specific programmes, including Automotive Heavy Engineering (Plant & Equipment), Automotive Light Engineering, and various micro-credentials. Web visits for these programmes rose by 95% to 759%, with web page engagement increasing between 351% and 5433% compared to the previous year. This effort resulted in 126 new enrolments, marking a 10% increase in enrolments for these programmes.From October to mid-December, in response to the economic climate and a weak job market, we ran the Keep Your Business Fine-Tuned campaign, encouraging employers to consider hiring apprentices. This campaign highlighted the financial support available to our employers through Apprenticeship Boost (the Government subsidy for the first year of apprenticeships, confirmed for all MITOs industries in 2025) and the MITOInspiring Futures Foundation scholarships. With advertising across radio, online platforms, and billboards in Auckland, combined with e-direct marketing, social media, and printed materials, this campaign led to a nearly 25% increase in visits to the Job Hub and generated over 64,000 clicks to our website. Vocational education has gone through a period of great uncertainty in recent years.We in the collision repair space are fortunate to have MITO leading the way. MITO hasmaintained a business as usual philosophy and provided a sense of competence and calm.This has been great for learners who have continued to sign up for apprenticeships and beenable to complete their journeys towards rewarding careers.Neil Pritchard, General Manager, I-CAR'